Shopper and Business survey report Sept 15

In June and July this year we asked ibp Strategy and Research to conduct independent surveys with both shoppers and businesses. This information will form the basis of the draft business plan for the town centre. The report for the surveys are now in and can be accessed here. The executive summary for the report is noted below.

Shopper headlines from the report:

RESPONDENT PROFILE

The profile of respondents by gender shows a greater female (57%) than male proportion (43%) which is typical of surveys of this nature.

Respondents also represented a broad range of age groups with 55% under the age of 45 and 45% over the age of 45.

56% of respondents were single adults or couples with no children and 38% were from family compositions (i.e. lone parents and couples with children)

The majority of respondents were from Barrhead or the immediate surrounding areas.

The average gross annual income of respondents is £14,255.

REASONS FOR USING BARRHEAD

Shopping (77%) and using local services (45%) are the key reasons for people visiting Barrhead.

The main types of shopping and services used were food and drink shopping (74%), followed by convenience stores / newsagents (35%), pharmacies (29%), banks (25%) and the Post Office (20%).

Respondents mainly use the shops, facilities and services in Barrhead for convenience (81%) or for a specific shop or service (54%).

The three best things about shopping / using the facilities and services in Barrhead as perceived by respondents are specific shops (71%), the convenience of the local shops and services that they use (53%) and specific facilities (35%).

Conversely, the three worst things about shopping / using the facilities and services in Barrhead as perceived by respondents are the range and type of shops and services (47%), undesirable people and feeling of safety (47%) and this is followed to a much lesser extent by environmental issues (13%).

FREQUENCY OF VISITS

The vast majority of respondents (97%) visit Barrhead weekly or more often to use its shops and services.

77% of respondents say that they visit Barrhead to use its shops and services just as frequently as they did a year ago.

Average spend per visit to Barrhead to use it shops and services is £31.59.

The main factors that would encourage respondents to visit Barrhead more frequently to use its shops and services are a wider mix of shops and services (50%), more events (41%) and a safer and more secure environment (32%).

TRAVEL

Most commonly respondents travelled to Barrhead on foot (39%), followed by bus (29%) or by car as a driver (22%).

All methods of travel used by respondents to travel to Barrhead were rated positively by the majority, although ratings were notably lower amongst those that travelled to Barrhead by car, either as the driver (63% rate as good or very good) or as a passenger (75%).

57% of respondents that travelled to Barrhead by car said that they found it easy or very easy to find a parking space while 32% found it hard or very hard. It is reasonable to assume that this may be a significant factor in the low ratings accorded to travelling to Barrhead by car.

OVERALL RATING

Respondents accord high ratings to Barrhead overall in terms of accessibility (96% rating as good or very good), takeaway food (96%) and range of local services (95%). Areas where ratings are particularly lower in comparison relate to the range of shopping for goods (42%), cleanliness (58%), sit-in food and drink (61%) and overall appearance (66%).

COMPETITION

Barrhead is the majority of respondents’ main location for day-to-day “top up” shopping for things like bread, milk and other grocery items (90%), for services such as banks, post offices, doctors, dentists etc. (85%) and for meeting friends for coffee, a meal or a chat (61%).
Barrhead’s main competition for different types of shopping is as follows:

• Shopping for large items - Paisley (23% using as their main location) and online (26%);
• Shopping for speciality items - Glasgow City Centre (20%) and Paisley (18%);
• Use of services - Paisley (4%) and Glasgow City Centre (3%);
• Day-to-day “top up” shopping’ - Paisley (3%);
• Meeting friends for coffee, a meal or a chat - Glasgow City Centre (19%).

Amongst those that do not use Barrhead as their main location for shopping and services the area is used as a secondary location by a significant minority for day-to-day shopping (36%), meeting friends for coffee, a meal or a chat (22%) or for services (17%). However, the area is less likely to be used as a secondary location for speciality items (13%) or large items such as electrical, white goods or furniture (5%).

POTENTIAL IDEAS

In all cases, the vast majority rate ideas being considered by the BID as very beneficial or of some benefit. Initiatives most likely to be rated as very beneficial are events and festivals to attract people to Barrhead (79%), improvements to the look and feel of the area (65%) and support, encouragement and financial help for community businesses / social enterprises (58%).

The top three ideas perceived to be of most benefit to Barrhead are events and festivals to attract people to Barrhead (62%), businesses working in partnership with local schools and other organisations to help school children become better prepared for the workplace (36%) and improvements to the look and feel of the area (33%).

Business survey headlines:

THE LOOK AND FEEL OF BARRHEAD

With regard to a number of initiatives aimed at improving the look and feel of Barrhead, the main initiatives that respondent businesses felt would be of significant benefit were consideration of options to improve parking in the town centre (82%) and a shop-front improvement scheme to clean up and improve shabby buildings / shops (71%).

When asked which two of these initiatives would be of greatest benefit in improving the look and feel of Barrhead, 82% of businesses selected consideration of options to improve parking in the town centre and 68% chose a shop-front improvement scheme to clean up and improve shabby buildings / shops.

EVENTS AND FESTIVALS

In relation to the types of events or festivals that respondents would perceive to be of significant benefit to businesses in Barrhead, the main types were a farmer’s market and similar (35%), a food festival (35%) and a local sports festival (33%).

When asked to choose two events and festivals that they would perceive to be of greatest benefit to businesses in Barrhead, the clear choices were a farmer’s market and similar (60%) and a food festival (40%).

SUPPORTING BUSINESSES

With regard to a number of initiatives relating to business support the main initiatives that respondent businesses felt would be of significant benefit were a grant scheme for property improvements/equipment purchase (52%) and a grant scheme for marketing/training/consultancy support (43%).

When asked to choose two initiatives for supporting businesses that respondents would perceive to be of greatest benefit to businesses in Barrhead, the top two choices were a grant scheme for property improvements/equipment purchase (59%) and bulk buying amongst local businesses of things like water, energy and waste services (45%).

MARKETING BARRHEAD

In relation to marketing initiatives that respondents would perceive to be of significant benefit to businesses in Barrhead, the main types were more public relations activity about the good things about Barrhead (60%), active use of social media to promote Barrhead (57%) and a local website for Barrhead town centre businesses (51%).

When asked to choose two marketing initiatives that respondents would perceive to be of greatest benefit to businesses in Barrhead, the top two choices were active use of social media to promote Barrhead (56%) and a local website for Barrhead town centre businesses (41%).

BUSINESS IN THE COMMUNITY

With regard to a number of initiatives relating to business in the community the main initiatives that respondent businesses felt would be of significant benefit were campaigns to encourage the local community to 'shop local' (77%), working in partnership with local schools and other organisations to help school children and job seekers become better prepared for the workplace (57%) and engaging the local community in efforts to improve the area such as area clean-ups and shop-front dressing (57%).

When asked to choose two business in the community initiatives that respondents would perceive to be of greatest benefit to businesses and the wider community in Barrhead, the top two choices were campaigns to encourage the local community to 'shop local' (70%) and engaging the local community in efforts to improve the area such as area clean-ups and shop-front dressing (45%).

THE BARRHEAD BID

86% of respondent businesses were in favour of a BID being set up in Barrhead while 11% were not in favour and the remaining 3% were unsure.

 

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